Michelin PR and Influencers activations
Michelin x dIPAOLA LATINA
My Role: CREATIVE Copywriter
Influence Driving | Fashion Belt | Teaching Signals | Wifi Reminder
Michelin wanted to enter the argentinean market with a social campaign that promoted safe driving.
We came up with 4 ideas for an umbrella-concept campaign.
We came up with 4 ideas for an umbrella-concept campaign.
Fun fact: This was first presented in a creative pitch. And we won! :)
